Josh Freese presents: “Since 1972-Available March 24, 2009”

23 02 2009

Vodpod videos no longer available.

Josh Freese is a world renowned drummer who has appeared on more than 200 albums and worked with a plethora of artists from Nine Inch Nails to Guns N’ Roses to Michael Buble to The Indigo Girls, to Sting.  Drummerworld.com calls him “the Bruce Lee of Drums.”  This guys even has his own day.  The city of Los Angeles declared July 24th Josh Freese Day.  So, needless to say, Josh Freese is damn good drummer.

He’s a good drummer and he’s taking album promotion to a new level.  Nasty Little Man, a band promotion agency posted a news release on their website detailing the release of Freese’s new solo album Since 1972.  The album will be released in eleven different packages all set at different price points ranging from $7 to $75,000.  Each package has different perks.

For $7 you get a digital download that includes 3 videos, for $50 you get a CD/DVD double disc set, a t-shirt, and a personal “thank you” phone call from Josh where you can tell him what you think of the album and ask him questions – about anything.  It’s important to clarify that this phone call is really from Josh Freese, it’s not an automated call or anything. Here are a couple other excerpts from the list of packages (which can be viewed in full here).

$20,000 (limited edition of 1)

-Signed CD/DVD and digital download.
-T-shirt
-A signed drum from the 2008 Nine Inch Nails tour.
-Maynard James Keenan, Mark from Devo and Josh take you miniature golfing and then drop you off on the side of the freeway (all filmed and posted on youtube)
-Josh gives you a tour of Long Beach. See his first apartment, the coffee shop on 2nd St where his buddy paid Dave Grohl $40 to rip up tile just weeks before joining “Nirvana.” See the old Vandals rehearsal spot, the liquor store he got busted using a Fake I.D. at when he was 17 (it was Dave from the Vandals old ID). Go check out Snoop Dogg’s high- school. For an extra 50 bucks see where Tom and Adrian from No Doubt live. For another $25 he’ll show you where Eric from NOFX and Brooks from Bad Religion get their hair cut.
-Spend the night aboard the Queen Mary and take the “Ghosts and Legends” tour. (separate rooms…no spooning.)
-Josh writes 2 songs about you and it’s made available on iTunes and appears on his next record (you can sing back up on em, clap, play the drums, triangle, whatever….)
-Drum lesson OR foot and back massage (once again…couples welcome and discreet parking available)
-Pick any 3 items out of Josh’s closet.

$75,000 (limited edition of 1)
-Signed CD/DVD and digital download
-T-shirt
-Go on tour with Josh for a few days.
-Have Josh write, record and release a 5 song EP about you and your life story.
-Take home any of his drumsets (only one but you can choose which one.)
-Take shrooms and cruise Hollywood in Danny from TOOL’s Lamborgini OR play quarters and

Credit: http://bit.ly/n1oZ0

then hop on the Ouija board for a while.
-Josh will join your band for a month…play shows, record, party with groupies, etc….
-If you don’t have a band he’ll be your personal assistant for a month (4 day work weeks, 10 am to 4 pm)
-Take a limo down to Tijuana and he’ll show you how it’s done (what that means exactly we can’t legally get into here)
-If you don’t live in Southern California (but are a US resident) he’ll come to you and be your personal assistant/cabana boy for 2 weeks.
-Take a flying trapeze lesson with Josh and Robin from NIN, go back to Robins place afterwards and his wife will make you raw lasagna.

So, some of this stuff is outlandish and illegal which makes me wonder how legitimate it is but, it’s funny nonetheless.  And, regardless of whether or not someone can really pay $20,000 or more and actually get to do the things listed, this is a fantastic example of an artist trying to build relationships with fans.

I’m a huge proponent of companies and artists making use of social media to build more personal relationships with customers and fans, but there’s always a little skepticism involved.  Is this really so and so?  What are they trying to sell me?  But in this case, (maybe) a person is actually spending time with Josh Freese.  And, in some of the packages, it’s being recorded and posted to prove that it really happened.

It’s an interesting and compelling concept.  How could this be modified to work for PR professionals and their clients?





Keys to PR Sucess

23 02 2009

keys-to-success1

Today I read a post on PRSarahEvans.com made by Arik Hanson called PR Colleagues: Don’t Forget to Brush-Up on the Basics.” This post points out the invaluable skills PR professionals must keep honed to better ensure their success.  Here are his key points (he refers to them as core skills)

1.       Professional Skills:  Damn good writing skills are essential in public relations.  Hanson says, “In my opinions the best writers are the best thinkers – and therefore usually end up as keen strategists, strong leaders and luminaries in our business.”

2.       Client Skills:  Know how to communicate with your client.  Be persuasive and persistent.   Hanson reminds us most importantly, “don’t forget to manage your clients expectations – constantly.”

3.       Team Building Skills:  Have effective working relationships with your co-workers.  These are the people that you may be spending most of your day with.  Give credit and support.  And, be positive and enthusiastic – even on a bad day.  Hanson says, “The best leaders and team members I’ve worked with exude a contagious enthusiasm. ”

There’s one more key I would like to add to the ring.  Pardon the cliché, but I think this one will unlock many doors.

 http://bit.ly/oiF4c

4.       Listening Skills:  Listening to the people around you, whether they are clients or your co-workers, will help you understand what their needs are and how to meet them.  Listening to your clients will help you be a better consultant.  Listening to your co-workers builds relationships and makes for a stronger and  more cohesive team.  I would say that first and foremost, listening is a core skill for any PR professional.

What do you think?  Should there be more keys on the ring?





Facebook, what do you mean?

18 02 2009
pic courtesy flickr -  http://bit.ly/NOapl

pic courtesy flickr - http://bit.ly/NOapl

So, tonight as I sit and type this blog (while watching American Idol) I’m thinking about the new Facebook terms of service (TOS).  This has been a hot topic all weekend long (By the way, the local news just previewed a story on this for the evening report as I’m typing).  But, I’m still so confused!

I did a search on Google for facebook-terms-of-service and I found several articles and blogs commenting on the changes.  Like some bloggers I read, I too heard that Facebook had changed their TOS via Twitter.  I was immediately charged – “What?!? They can’t own my content!  That’s ridiculous!” – were just a few of the thoughts that ran through my head.  The other was, “How can they do this?  I love Facebook.”  I followed a few conversations on Twitter and felt my sentiments were echoed and even expounded.  Here are some of my favorites . . .  (Sorry about the funny formatting.  I haven’t figured out Screenshot yet.  And, sorry Jason Tryfon. I have no idea what happened to your pic.)

  1. jasontryfon The new Facebook terms are laughable. I give credit to the legal team there. “Hey Bob lets see if we can get them to give up everything”

  2. JasonFallsJasonFalls The problem with us being miffed at Facebook’s poor communication or arrogance is there’s nowhere better to go for now.

  3. JasonFallsJasonFalls Is it just me or is Facebook trying to drive people to other social networks? Arrogance will catch up to ya, Mark.

  4. Amanda Ipamandaip Really hope people get smart now and watch their content sharing or else it will bite them in the ass later! #facebooktos

  5. Gary Vaynerchukgaryvee my new terms of service, I own everything on the internet and can do anything I want with it #facebookTOS 😉 man this will be interesting

Now, other than the articles I’ve read and the opinions people have posted on blogs and Twitter, I don’t have any knowledge on terms of service.  I mean, who really reads those things?  I’ve never wanted to be a lawyer and apparently they are the only people who can understand what a TOS says.  But now, I might be trying to learn the language.  Even Mark Zuckerberg, Facebook CEO admitted that, “A lot of the language in our terms is overly formal and protective of the rights we need to provide this service to you.”

Zuckerberg goes on to explain that the language of the terms was one reason for the change.  He also tries to explain in real people terms what the change means.  Here’s what he said in a nutshell:  Facebook has always had the rights to your content but, the wording of the terms of service didn’t accurately reflect that fact – sooo, they changed it.  I think that’s what he was saying.  Please, please feel free to correct or clarify my interpretation.

Here’s why I’m so confused.  Mark Zuckerberg is saying that – it’s cool, it’s been this way the whole time, we believe you own your content, and besides, we’re not going to do anything malicious with it.  But, many other sources are saying that all of the sudden Facebook has ownership of all my stuff for infinity and they can do whatever they want with it and I have no right to royalties or legal action for any misuse.  So which is it?facebook-tos2

Also, who helped (or didn’t help) Mark Zuckerberg write that statement?  I’m still learning PR techniques and skills but, even I know that’s not a very effective statement for this situation.

Personally, I’m feeling a little betrayed and thoroughly confused by Facebook right now.  If there’s anyone who can better explain this or point me in the direction of an actual explanation, I would truly appreciate it.

Lastly, this all seems to reaffirm the fact that we should be conscious and careful about what we post online because it’s there forever and apparently may end up belonging to someone else.

I’ve added the links I’ve visited to my delicious page.  Click here.

Update:  Before I was even able to finish this post these updates were posted on Twitter.  (Dave Morin works for Facebook)

  1. Dave Morindavemorin We received a lot of good feedback and have returned to our previous Terms for now. Here’s an update from us at Facebook http://bit.ly/zM1gy

  2. Harsha GgHarsha This just in. FB is back to its original Terms of Use. Interesting.

But does this change anything? Still confused.

Update: I realized that I spelled Jason Tryfon’s name wrong (Tryfron instead of Tryfon) so I changed it.  Please forgive me Jason.





Weaknesses? What weaknesses? I’m perfect for this job.

17 02 2009

Job interviews don’t make mglasberg-gumby-job-interviewe nervous.  I don’t get worked up or anxious about them.  For the most part I go into a job interview relaxed and calm. Until . . . they ask the one question that I find the hardest to answer.  “What, would you say are your weakness?”

I hate this question.  And, you would think that I would have the answer down pat since literally every job interview I’ve ever gone to has asked this question.  I don’t.  It’s always the one question I try to rehearse on the way to the interview.  And, it’s the one question I stumble over every time.  I mean, how do you answer that question without potentially telling the interviewer that you’re not right for the job?

Barbara B. Nixon wrote a post on her blog Public Relations Matters that incorporated a video (link provided at bottom of post) from Edelman Digital’s Phil Gomes.  The video was in response to a question she has posed to him – “What’s the one question you almost always use in a job interview?”

Phil talks about the question he uses and why (What do you read?) and then, goes on to ask several other colleagues the same question.  What you get is short little video with lots of great interview questions that I personally wrote down to think about for the job interviews in my future.

From the plethora of questions provided, they all aim to achieve specific objectives.  These are objectives that as an interviewee, you should keep in mind.

1.       Who are you?

2.       What do you know about this company?

3.       What’s so special about you?

(4.  What are your weakness?)

From my experience, this is what potential employers want to know from you.  The questions in Phil’s video seem to back this up.  My question is: does anyone have suggestions for how to answer the what-are-your-weaknesses question??  Get’s me every time.





» Blog Archive » The ONE job interview question

17 02 2009

Weaknesses? What weaknesses? I’m perfect for this job.

Vodpod videos no longer available.





More Proof on Why Brands Should Use Social Media

10 02 2009
www.scripophily.net/unairfligat5.html

I was perusing Twitter today and came across a few posts made by President of Vital Insight Grp,  blogger and “customer satisfaction evangelist,” Jason Tryfon. He was commenting on his terrible experience on a United flight with a particularly rude flight attendant.  These posts were made in real time, as the incident was taking place.  Now, I’ve heard stories from my PR professor of this happening (with Ford in particular) but, this is my first experience with the power of Twitter and the disadvantage a company puts itself in when they disregard social media.

It’s yet to be seen just how this will turn out but, it is clear that United Airlines is in dire need of social media counseling.  Jason posted this comment on Twitter, “The good news about my #United experience today is my entire sales team is cold calling them. United we want to help.” And, a google search of “United Airlines blog” brings up several results for blogs complaining about United Airlines service.

I should also point out that the search does generate a very good blog post about one “rogue pilot at stodgy United Airlines creating his own word-of-mouth-worthy experience for fliers.” But, this is only one employee and he’s not outstretched-handreaching out to the negative words online.  Kudos to him though for putting in the extra effort, United can sure use it.

The story my professor told about Ford had a happy ending because there was someone in the wings ready to tackle the situation.  In this case, United doesn’t seem to have a link to bloggers, twitterers, or other social media outlets.  Hopefully, they will take the hand Jason Tryfon is attempting to outstretch.  United, he wants to help.  And, you need it.

Oh and, I plan on following this as it develops more.  Jason promised a blog post about his experience, if you’re interested in following the situation as well, here’s the link – http://www.williamsdesignstudios.com/main/





Helpful Tips for Spending Quality Time With Social Media

10 02 2009

Via my professor’s (Kelli Matthews) “linky love” post I came across Jason Falls post on “Creating Social Media Rituals” Of the several links posted by my professor this one struck a chord with me because all this social media madness occasionally makes me feel overwhelmed.  Jason’s tips seemed mainly directed to businesses but they were still very helpful for me.  So, here’s my modified-for-me-and-you list of Jason’s tips.

Be Picky.social-networking

It may be tempting to sign up for something like Twitter and go crazy adding whoever whether or not they may be interested in what you have to say.  I fell into that trap following tweeps like the Dali Llama – whose twitter isn’t even legit and Rainn Wilson – who I still follow because I love “The Office.”  I’ve since revised my following to more specifically benefit me – sorry your Holiness.  And, that’s not to say that everyone I follow is interested in what I say, but I am interested in what they say and it relates to things I’m curious about.  Pick the people you connect with carefully.  Don’t just ask “what can I get?” Also ask “what can I contribute?”

Listen!

Obviously participation is a key component in using any social media. But, listening is equally key – especially if you’re trying to build a brand.  I’m a great listener, in fact, it’s easier for me to listen (in regards to social media) than to speak up (I’m just learning how to do this part) and honestly, it’s less scary.  But, people are starting conversations everywhere.  Listen and join in where you have something to contribute.

Share.

I love sharing things.  It’s the best way for me to learn – I find something interesting and share it or explain it to someone else.  The more I get to share something the better I understand it and the longer it stays with me.  Moreover, as Jason points out in his post and as most people know, it’s not what you know, it’s what you can share with the people you know.  It can easily set you apart from others or forge a connection with people who share similar interests.

Start Small.

This one’s for me fo sho.  Social media is a new experience for me, and quite frankly, it makes me a little anxious.  I think if I were to jump in feet first I’d be over my head, so I’ve put my toe in (the big one) to test the water (cliché, I know).  When working with clients, we always find what works best for them – it’s the same for individuals.  Find what works best for you and master it, then explore other things.  Social media is constantly evolving and it’s important to try and keep up with it the best you can.

These tips (like the originals) apply just as easily to a PR professional (up and coming or otherwise) as they do to a small business, not-profit, or big corporation.  The point I took away from Jason’s post (which I hope is taken away from mine) is that it doesn’t matter who you are, there are certain ways to use social media that will maximize your influence and help develop genuine relationships with your audience.  And if you can make them part of a routine you’re likely to be a step ahead of the curve.