Josh Freese presents: “Since 1972-Available March 24, 2009”

23 02 2009

Vodpod videos no longer available.

Josh Freese is a world renowned drummer who has appeared on more than 200 albums and worked with a plethora of artists from Nine Inch Nails to Guns N’ Roses to Michael Buble to The Indigo Girls, to Sting.  Drummerworld.com calls him “the Bruce Lee of Drums.”  This guys even has his own day.  The city of Los Angeles declared July 24th Josh Freese Day.  So, needless to say, Josh Freese is damn good drummer.

He’s a good drummer and he’s taking album promotion to a new level.  Nasty Little Man, a band promotion agency posted a news release on their website detailing the release of Freese’s new solo album Since 1972.  The album will be released in eleven different packages all set at different price points ranging from $7 to $75,000.  Each package has different perks.

For $7 you get a digital download that includes 3 videos, for $50 you get a CD/DVD double disc set, a t-shirt, and a personal “thank you” phone call from Josh where you can tell him what you think of the album and ask him questions – about anything.  It’s important to clarify that this phone call is really from Josh Freese, it’s not an automated call or anything. Here are a couple other excerpts from the list of packages (which can be viewed in full here).

$20,000 (limited edition of 1)

-Signed CD/DVD and digital download.
-T-shirt
-A signed drum from the 2008 Nine Inch Nails tour.
-Maynard James Keenan, Mark from Devo and Josh take you miniature golfing and then drop you off on the side of the freeway (all filmed and posted on youtube)
-Josh gives you a tour of Long Beach. See his first apartment, the coffee shop on 2nd St where his buddy paid Dave Grohl $40 to rip up tile just weeks before joining “Nirvana.” See the old Vandals rehearsal spot, the liquor store he got busted using a Fake I.D. at when he was 17 (it was Dave from the Vandals old ID). Go check out Snoop Dogg’s high- school. For an extra 50 bucks see where Tom and Adrian from No Doubt live. For another $25 he’ll show you where Eric from NOFX and Brooks from Bad Religion get their hair cut.
-Spend the night aboard the Queen Mary and take the “Ghosts and Legends” tour. (separate rooms…no spooning.)
-Josh writes 2 songs about you and it’s made available on iTunes and appears on his next record (you can sing back up on em, clap, play the drums, triangle, whatever….)
-Drum lesson OR foot and back massage (once again…couples welcome and discreet parking available)
-Pick any 3 items out of Josh’s closet.

$75,000 (limited edition of 1)
-Signed CD/DVD and digital download
-T-shirt
-Go on tour with Josh for a few days.
-Have Josh write, record and release a 5 song EP about you and your life story.
-Take home any of his drumsets (only one but you can choose which one.)
-Take shrooms and cruise Hollywood in Danny from TOOL’s Lamborgini OR play quarters and

Credit: http://bit.ly/n1oZ0

then hop on the Ouija board for a while.
-Josh will join your band for a month…play shows, record, party with groupies, etc….
-If you don’t have a band he’ll be your personal assistant for a month (4 day work weeks, 10 am to 4 pm)
-Take a limo down to Tijuana and he’ll show you how it’s done (what that means exactly we can’t legally get into here)
-If you don’t live in Southern California (but are a US resident) he’ll come to you and be your personal assistant/cabana boy for 2 weeks.
-Take a flying trapeze lesson with Josh and Robin from NIN, go back to Robins place afterwards and his wife will make you raw lasagna.

So, some of this stuff is outlandish and illegal which makes me wonder how legitimate it is but, it’s funny nonetheless.  And, regardless of whether or not someone can really pay $20,000 or more and actually get to do the things listed, this is a fantastic example of an artist trying to build relationships with fans.

I’m a huge proponent of companies and artists making use of social media to build more personal relationships with customers and fans, but there’s always a little skepticism involved.  Is this really so and so?  What are they trying to sell me?  But in this case, (maybe) a person is actually spending time with Josh Freese.  And, in some of the packages, it’s being recorded and posted to prove that it really happened.

It’s an interesting and compelling concept.  How could this be modified to work for PR professionals and their clients?

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